The Essentials for a Great Small Business Online Presence

by Mike Lugar
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Let’s go over the must have elements that make up a great online presence for a small business. Without these fundamentals, you are not going to have the broad reach that the internet offers you. The internet can be used as a virtual funnel to direct potential customers straight to your company virtually free of charge. It would be detrimental not to take advantage of this.

Having a website is the most basic fundamental tool your business needs. This creates an identity, a visual for a potential customer to use to envision your services/products and most importantly, your business. Having a website just isn’t enough, you need to have a quality, and professional website that represents your business in the best way possible.

Utilizing social media accounts for your business such as Facebook, Twitter, and Pinterest (if you sell products) will keep your business image on the back of many customers minds as they check their social media accounts. How many times a day do you see people pull out their phones and check their Facebook News Feed? If you regularly update your social media accounts, this is when and where your customers will be constantly reminded that your business still exists, and what sales/specials you currently have.

Branding your company is a must, especially online. By ensuring your image is consistent throughout all of your online profiles, website, and marketing materials you are creating a recognizable brand. Customers will see this fluid brand online and offline which is key to your marketing efforts.

Submitting press releases to media outlets and related websites will not only spread the word about a new product/service that you offer, but boost your sales as well. This is just another way to increase much needed exposure for your business.

These are the key elements to produce successful results online for your small business. Combining all of these elements will, without a doubt, increase your revenue each month and help expand your business beyond your current client base.

Contact MSLtek LLC today to discover the marketing and web services we offer!

Mike is the managing member at MSLtek and is an avid web consultant and web developer. He enjoys solving complex problems and building awesome stuff.

Posted on October 16, 2013

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