Why is having a Search Engine Optimized (SEO) Website Important?

by Mike Lugar
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Having a Search Engine Optimized (SEO) website helps to drastically improve your search engine ranking. This could be the difference between your site appearing on the first page of Google search results, or the second page. Did you know that the second page of Google search results receives only 4.8% percent of traffic, while the first page receives 91.5% of search traffic? These startling statistics were produced in a recent report by advertisement network Chitika.

This is exactly why it is so important to be on the first page of search results, and should be a business owners top priority. Utilizing a SEO friendly website is the most basic step you can do to help improve your search rankings. Another step you can take for your business website is to regularly update the content. This keeps visitors coming back to read additional news or information about your business. Maybe even have an email sign-up form for a company newsletter? This would give you a client list you could regularly mail, reminding them of your services along with any specials or sales.

Off-page SEO is the second form of search engine optimization that needs to be performed after setting up your website. ‘Off-page’ refers to anything that doesn’t take place on your official website. In other words, building quality links on other websites that link back to your company website. This can be done through press releases, media attention, social bookmarking, article writing, and much more. Basically, the more attention your business has on the internet, the higher your website will rank on the search results against competitors.

For more information on search engine optimization please contact us today for more information about the services we offer to help your business rank better.

Mike is the managing member at MSLtek and is an avid web consultant and web developer. He enjoys solving complex problems and building awesome stuff.

Posted on October 15, 2013

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